SEASONAL CAMPAIGN
I collaborated on many seasonal brand campaigns to create high-level direction while at Orvis. This direction would be applied to all channels, showcasing hero products in seasonal themes. We developed everything from design aesthetic & brand voice to cast & location. The final direction was presented to Executive team for sign-off. Once approved, we would kick-off the photo planning, design implementation, and omni-channel activation for final creative.
Campaign contributors: Megan Dove (Creative Director), Nick Virgillio (Sr. Digital Design Manager), Jonathan Frederick (Sr. Designer), Lindsay Giarusso (Designer), Jael Park (Sr. Designer), Jackie Kutzer (Sr. Designer), Bob Dagley (Copywriter), Jenn Frank (Copywriter), Roisin Todd (Copywriter), Jett Brookes (Copywriter)
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