GRAPHIC TEES
I managed & directed the Graphics & Textiles team at L.L.Bean. The studio creates all placed graphics and textile patterns for product. One of the primary products is the Graphic Tee. My mission was to create branded tees that evoked the heritage of the brand while interpreting current trends. One of the asks I had was to combine traditional and digital media when we could. By combining them, we were able to emulate vintage aesthetics with an organic human touch while benefitting from digital tools to finish the creative.
Additional Designers: Peter Selmayr, Amy McKinney, Cindy MacAaulay, Colin Matthews.
WORK IS THE INTELLECTUAL PROPERTY OF BRIAN SAILER. IT CANNOT BE SHARED OR COPIED WITHOUT THE EXPRESSED PERMISSION.